CogZest was first conceived with ambitious aims. Eventually some of the intellectual property was transferred into CogSci Apps Corp.. Now this website is mainly just a blog.
Many people view “cognition” in a narrow sense — “dry” perception, reasoning, language, memory and related mental processes. Affect in contrast is the “hot” aspect of mental life (motivation, emotion, moods, attitudes). However, cognition and affect are highly intertwined, blended even. This simple shift in perspective has important consequences. “CogZest” is a name that reflects this duality come unity. The name also reflects enthusiasm for cognition, broadly construed.