Steve Jobs and Cognitive Productivity

On the occasion of Steve Jobs’ passing, I am republishing (below) a couple of articles I wrote in 2010 for SharpBrains regarding Apple’s tablet. I also have a related anecdote to tell about Steve Jobs and some comments about his impact (past, present and future) on all kinds of knowledge work.
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A Note About Steve Jobs

Given (1) the topic of my earlier post today (a tribute to a cognitively productive mind), (2) yesterday’s resignation of Steve Jobs from his position as CEO of Apple (though fortunately he remains on Apple’s board and staff), (3) and the object of CogZest and my own research, it is perhaps understandable that I should say  a few words about Steve Jobs.
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Paper on Expert Learning Honouring Prof. Aaron Sloman

As a student and in my career, I have sought to work with and learn from the best of minds. I have had exceptional academic mentors: George Fouriezos, Claude Lamontagne and Aaron Sloman. The opportunity to work with Jim Roche (now head of Stratford Managers) led me out of academia into the Newbridge Newbridge Networks spin-off ecosystem (Tundra Semiconductor Corporation and Abatis Systems Corp.), where I worked with three of R.O.B.’s Y2000 “Top 40 under 40”  and several other truly top-caliber Canadian high tech people.
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Your Time and Your Cognitive Productivity

What would you do with the time freed up by applying the following technique? And what would you do with the additional expertise you would develop?

Identify the 30% of your reading time that provides you with the lowest return on your investment.

Take half of that time (15%) and put it towards something more important (your kids, your other projects).

Take the other half (15%) and put it towards productively reading documents that will extend your excellence.

You may be wondering about these concepts: “Return on reading investment? Productive reading? Extending my excellence?” Those are good, important questions. We have the answers.

Here’s a concept that may change your life: your cognitive productivity. That’s your effectiveness and efficiency in learning from information, so that as you learn you push the boundaries of your excellence. To be cognitively productive, you need to focus on potent information and process it well.

We will help you respond to the challenges and opportunities you face in being cognitively productive: Identifying and focusing on the most potent information, distilling it, learning what you choose to learn from it and applying it when you need to.

We leverage the most relevant findings and principles of cognitive science through our services (training, consulting, coaching) and upcoming publications and software. We help you use technology to help you learn the important stuff.

You have access to abundant information and sophisticated technology. We will help you leverage them to push the boundaries of your excellence.

How important, then, is your cognitive productivity?